As one of the first independent musicians to harness YouTube and social media, Sam Tsui has created and grown a combined social following of over 5 million loyal fans, who call themselves the #Samily. To date, his videos, including covers, medleys, and mashups, have amassed over 500 million views on YouTube alone. Each new release, including his newest single “CAMEO,” contributes to his ever-expanding worldwide fanbase.
Now hailed as an internet singing sensation, Sam, along with his production partner Kurt Schneider, began by uploading videos in their dorm room at Yale University. Their first viral hit was their Michael Jackson Medley in 2010, which led them to produce their first original album “Make It Up” in 2013. Turning digital success into ticket sales, Tsui has toured both domestically and internationally, opening for musical talent such as Bon Jovi, Ariana Grande and most recently DNCE.
Sam Tsui has been able to harness the ever-changing tools of the digital music age to independently create an internationally popular channel and brand, garnering him countless TV appearances, including The Ellen Show and The Oprah Show. He has served as a digital correspondent on “American Idol” and “The Sing Off” and has worked with top brands including KIA, Dell, Coca Cola, McDonalds, Google, Marriott and Disney.